
Submitted by: Jayden Solle
Possessing a website is a fantastic thing. It will boost your business’s visibility consequently making you more sales and increase your client base. But you first have to get your website set up and for this you’ll need a domain name and web hosting.
The first task is to register a domain name. To do this you have to locate an url which you like and is also relevant.
You should not use just any thing as your domain name. The idea is to make it a short description of your site or products. A good idea would be to do some keyword research and come up with a few high demand keywords and see if you can locate a domain name relating to these. You can use sites like namecheap. com to find out if the domain name you would like to register is available and how much it would cost each year to keep.
Your url must also not be very long. The absolute maximum recommended length is actually three words. Any lengthier and things get really perplexing. Imagine having a website which has an URL of www. howilostmydogandthenfounditagain. com! Nobody would remember it and also the amount of typing errors you will make it attempting to do search engine optimisation for it will be very high.
If you are intending on conducting business internationally, a . com or . org is better. For local markets you should almost certainly make use of your country’s specific extension as they do better in search engine results and individuals recognise them as being from that country.
Most urls come at a cost. The price is determined by if it is a . com or . org and so on and so forth. The less popular ones tend to be cheaper. This is usually a yearly fee which will ensure that nobody else can have that url, until you stop paying for it naturally. Free urls are available, they are offered by some top level domain registrars and only a few countries have them. Also , they are not regarded very highly in search engine rankings and don’t do well in search engine results because of this. They can take a very long time to resolve too. Resolving a domain name is basically what happens to make it available for use. The paid domain names are accessible instantly, but free ones can take a while to be generated.
Once you have sorted out your domain name and registered it, you will want web hosting and a website.
This is like trying to find a reliable car service technician, you need to do some serious research and be willing to pay for it. Web hosting is not just anyone’s game. The business needs good reputation for service and reliability. But that’s a task for another day. For the time being just rest easy from the knowledge that your domain name is safe and just for you.
About the Author: For more information on web hosting, go to
tm4yhosting.co.za
Source:
isnare.com
Permanent Link:
isnare.com/?aid=740946&ca=Internet